We are entering into 2018 and with evolution of internet and boom in internet and web technologies the marketing and advertising sector will have a great impact on generating sale leads. A great future is awaiting for us. Those days are changing where companies or big brands used to target whole audience group just like in television, radio or newspaper ads. Now, it is the time for retargeting the same audience again.
Lets say, a holiday package company is targeting someone for honeymoon holiday package during its marketing / advertising campaigns. Now on television it is shown to many people but many may not be their potential clients or customers. But with power of internet, companies can target recently married people only who are looking forward for holidays.
What that means?
Advertisements will cost less and generate more revenue which brings us to the what exactly is working for them, which is not working in television, newspaper or radio ads.
The answer is high quality graphics and animation which are created by putting extra effort keeping in mind about need of the audience.
For example, in today’s world many people are not having stable jobs and many people are looking for either freelance work or try to work remotely. In that process, they need proper set of tools which can help them in achieving their goals. Now, many online startups and companies target them using high quality graphics and re-target them again and again according to their interests, needs and requirement. Thess tools solve the problem of their audience and also helps them achieving their goals and provide them peace of mind, while they create their work easily without having big team and travel whole world.
Some famous examples.
Ahrefs is a Internet market tool designed for SEO professionals which is must for every guy who is into blogging.
An explainer video explaining functions of Ahrefs.
Powtoon is one of the powerful software for creating cartoon animation and is helpful in creating animated explainer videos having high quality graphics, cartoons and mixing them with sound. Regarded as one of the best whiteboard animation softwares, this software has amazing capabilities for creating high quality renders with professional quality which can help in creating explainer videos, intro videos and product launches.
Marionette Studio is one of the best tools on the market for creating professional looking animated content for product presentations, websites, social media commercials or marketing animated videos. The biggest advantages of this software is that is has a very small learning curve, is accessible to anyone and help creators decrease their production costs. Marionette Studio amazingly helps marketers and advertisers create unique and personalized animations from just one single image.
A very short video on how to animate a dancing mushroom in just 3 minutes with no prior animation skills with this powerful software.
Regarded as One of most amazing graphic designing software. Canva can be used free upto some limited use and then just pay 1 dollar per image or according to use? This software can also be used for creating Infographics.
Where is animation and graphics used for marketing purposes?
- Mobile Apps.
- Presentations, Explainer videos of products and companies.
- Reports, Demos of products.
- Video ads (In Boom right now on Facebook).
- Brochures, Banners for websites, Email etc. (Recently on Black Friday, Cyber Monday and Christmas, many people made huge money in thousands of dollars.)
Some examples of Graphic and Animated Ads often seen on Facebook.
These ads are becoming part or our lives. By following the right techniques and the right set of tools, great conversions can happen and this is the reason marketplaces like Clickbank, CJ and Jvzoo are rocking.
Earning money in this competitive industry.
- Following the right people and resources, joining paid communities or courses on websites like Udemy.
- Learn how things work in the graphic and animation industry. Learning basics of 2d and 3d dimension, learning 12 principles of animation, learning graphic designing, how to create portfolio etc.
- Mastering the right set of graphic tools and any of the whiteboard animation softwares like Marionette Studio, Powtoon, VideoScribe, Go Animate.
- Creating a profile on websites like Freelancer, Odesk and start getting work.
With small startups creating cool products and growing into multi-million dollar companies, lots of mobile apps are released for people whose purpose is to target their right audience. A wonderful technology era can be expected in upcoming years. So next time you see an ad on Facebook, don’t think it is about any product. Think about how smartly that company is targeting you because they can find you as their potential customer.