The best way of expressing your message in the digital world is through animated videos. Animation gives you the freedom to target your audience in a compelling, powerful and exciting way! You can express your complex idea, show-reel your brand or transmit emotions to public through visuals.
Why is it important for your audience to use short animated videos?
A short animated video is the one and only way of engaging with your targeted audience thourgh all communication styles:
1. Visual Communicators
You may already know that “a picture paints a 1000 words”. Visual communicators learn by seeing, and memorize by looking at pictures. Humans tend to be distracted by long sentences and that’s why appearance is so important to them. We, as humans, we give much importance to how the message looks.
2. Auditory Communicators
Hearing sounds make us more aware about the reality around us. Auditory communicators learn by listening and by what they hear. Humans like talking and listening to music or audio books. We, as humans, are most interested in how the message sounds.
3. Kinesthetic Communicators
Motions define us as logic creatures. Kinesthetic communicators learn by doing, moving, acting out, and hands on experience. We, as humans, are more engaged in how the message feels. And we do that by motions and animations.
So using short animated videos in whatever message you want to transmit you incorporate all the above mentioned communicators. In this way your audience will be most interested if your message makes sense.
More information about all types of communicators can be found here.
Animated videos have great impact on people …
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (source)
Now you can create short animated videos in your browser! Audio support launched in Marionette Studio v2.4.
A very big and important feature comes with the launch of Marionette Studio Editor v2.4 … audio support!
Marionette Studio becomes a revolutionary solution for the 2D animation software world
by moving the power of an installed application directly in the browser!
Supported Audio resources
Multiple audio file formats are supported in the latest Marionette Studio update. They can be mixed and matched in your animation scene, giving you the possibility to create a professional animated video online.
Supported audio formats:
Adding audio to your animated scene
You can import sounds by clicking the ‘Import sounds’ button from either main menu or top bar menu. Once a popup window appears you have to select your wav|mp3|ogg|aac|mp4|m4a file from your local computer. You will see all the imported sounds under ‘Sounds’ node in the scene explorer.
All imported sounds can be seen in the animation dope sheet as per image below. Sounds that are hidden in the resource tree cannot be seen in the animation timeline. So you can play with hide / visible options in the scene explorer by clicking on the ‘sound’ button next to each audio resource.
Each audio resource has some properties that can be configured. So you can
- control the volume of the sound
- mute / unmute
- configure the starting frame
- set the resource name of your audio file
Some basic information regarding the duration in seconds / number of frames of the imported file are also displayed.
Try it yourself and let me know what you think!